Features
Astralis [ASTGRP:CO] IPO proves that esports companies can justify a 17x multiple on the NASDAQ
Astralis Group raised the bar for esports investment this week when it launched the first-ever esports team-focused IPO with a valuation of US$75.5 ...
Esports
Spectra: Esports attracts non-gaming brand sponsorship
Marketers like to know what they’re getting into but esports — with its varying titles, audiences, and schedules — has been a challenge ...
Esports
Tech startup is unlocking esports potential through neuroscience
Tech startup Statespace believes that neuroscience could be the answer to unlocking esports player potential, aid recruiting, scholarship efforts, and dispel myths.
Features
What investors should know about the upcoming next generation of game consoles
With the next generation of gaming consoles such as PlayStation 5 and Project Scarlett on the way, investors should be aware of the ...
Features
Authenticity is Key: Reaching the Gamer Demographic
In an EGLX Business Summit panel discussion, experts explained the key elements to successfully advertising to consumers in the gaming community.
Features
Tips for Marketing Video Games Across Social Media
If you're putting together a video game marketing strategy, which platform should you be advertising on? Stephanie Herdman of Evolve PR breaks it ...
Esports
The Gaming Recap: Black holes and revelations
The Gaming Recap takes a quantitative look at the gaming industry, highlighting acquisitions, mergers, and more. This week: Fortnite's black hole reset.
Esports
Wingstop spices up esports streaming
Wingstop marked its 25th anniversary with a campaign enlisting Twitch streamers and a YouTube gaming video maker to promote its new flavors.
Features
Gaming Street Podcast: Activism hits Activision Blizzard esports; Fortnite blackout is pure genius
This week on The Gaming Street Podcast, we dive deep into the lasting impacts of Activision Blizzard's decision to suspend a Grandmaster Hearthstone ...
Esports
The Gaming Recap: Nothing else matters
The Gaming Recap takes a quantitative look at the gaming industry, highlighting acquisitions, mergers, and more. This week: gaming's past and future growth.
