Spectra: Esports attracts non-gaming brand sponsorship
Marketers like to know what they’re getting into but esports — with its varying titles, audiences, and schedules — has been a challenge ...
Esports
Gaming events to watch for in November 2019
G-STAR Global Game Exhibition, Montreal International Game Summit, and Dreamhack Winter head up the major gaming events of November 2019.
Esports
Tech startup is unlocking esports potential through neuroscience
Tech startup Statespace believes that neuroscience could be the answer to unlocking esports player potential, aid recruiting, scholarship efforts, and dispel myths.
Features
What investors should know about the upcoming next generation of game consoles
With the next generation of gaming consoles such as PlayStation 5 and Project Scarlett on the way, investors should be aware of the ...
Features
Authenticity is Key: Reaching the Gamer Demographic
In an EGLX Business Summit panel discussion, experts explained the key elements to successfully advertising to consumers in the gaming community.
Tips for Marketing Video Games Across Social Media
If you're putting together a video game marketing strategy, which platform should you be advertising on? Stephanie Herdman of Evolve PR breaks it ...
Esports
The Gaming Recap: Black holes and revelations
The Gaming Recap takes a quantitative look at the gaming industry, highlighting acquisitions, mergers, and more. This week: Fortnite's black hole reset.
Esports
Wingstop spices up esports streaming
Wingstop marked its 25th anniversary with a campaign enlisting Twitch streamers and a YouTube gaming video maker to promote its new flavors.
Features
Gaming Street Podcast: Activism hits Activision Blizzard esports; Fortnite blackout is pure genius
This week on The Gaming Street Podcast, we dive deep into the lasting impacts of Activision Blizzard's decision to suspend a Grandmaster Hearthstone ...
Esports
How to Invest in Video Gaming: 3 Ways
If you're ready to make the leap and invest in gaming, learn the three core businesses representing investment opportunities in the space.